Nothing will be the same after COVID-19. Our lifestyle has already changed. We live by maintaining the social distance between us, paying more attention to personal cleanliness.
The form of trade will also change rapidly. An online life and digitalization have already embraced us. E-commerce over the Internet is increasing. e-Export will be discussed more from now on. Consider a towel maker. It produces 100 thousand towels. It exports to a company abroad. He takes his money with maturities. It can take a year for money to enter its safe, that is, its return. This trade is the traditional export model. I'm not going into the detail of the job.
Our industrialist met with e-commerce and e-export. It sells 100 thousand towels to 100 thousand people at once and also gets its money. This model is the salvation of the Turkish industrialist. The way to divide the risk to 100 thousand, put your head on the pillow more comfortably at night and sleep peacefully is through digital trade.
The problem here is to do this job right at the market place. There are e-commerce sites in the world that do this job. Marketplaces like Amazon, Alibaba and Etsy have been doing this for years. But those who sell the product are intermediaries and online sellers. Manufacturers cannot sell directly.
There are no importers, distributors and wholesalers in the system of Rgand, which was established in the USA in 2017. Products such as furniture, home textiles, glassware, cleaning group kitchen tools and equipment, food, food and beverage, and industrial kitchens, which are called food and hospitality services, can be sold in the US market as wholesale. It reaches millions of commercial buyers directly. Foreign trade will be done mostly with e-commerce. You can think of this platform as a fast-going train. You have to be fast and agile to take part in this train. Otherwise, they take you off the train at the first station. The way to stay on the e-commerce train is to take it back without any doubt when the product you sell is defective or faulty, your product is always in the supply chain, not saying that it is absent or not, having a finance and payment infrastructure suitable for this system. Also, if you have an e-commerce site, that is, a market place, you can be successful. Now, the shape of trade will change even more in the new period. You will be able to sell your products, not retail, but also wholesale. This is the shortest way of growth for our industrialists.
Turkish manufacturers enter the US market with Rgand
Rgand.com company located in the USA is a global online marketplace where only manufacturers are involved in the food service industry, providing direct integration with commercial buyers located in the USA.
By June 2020, Rgand.com offers Turkish manufacturers access to the American market and offers the opportunity to do business without distributors, wholesalers and any intermediaries.
Rgand market place opens Turkish producers a direct export door to the US market, the world's largest food industry market.
Rgand CEO Rovshan Rasulov said, “Rgand.com puts the access and distribution power of distributors and wholesalers in the market, and the manufacturers' own power, by putting an end to the commitment of the price dictated by intermediaries, form of payment and market entry. Thus, thanks to Rgand, Turkish producers will increase their exports and brand values by providing direct access to thousands of commercial buyers in the US food industry with their own brands without intermediaries such as importers, distributors and wholesalers. ” In other words, producers in Turkey will be able to make more profits and invest in their own brands in that market with the export they make to the USA. This means independent and direct trading.
U.S. Food Service Industry
America Food and Restaurant Industry has more than 1 million locations and sales volume of 905 billion dollars in 2019. It is a giant sector that will reach 1.2 trillion dollars of growth in 2021. Comparing the European Union with 580 billion dollars, Russia with 18 billion dollars and the Turkey market with 13.5 billion dollars, it is seen that there is a potential of 100 times the size of Istanbul. According to the Forrester Research report, in 2021, only e-commerce transaction within the B2B trade in the USA will reach 1.2 trillion USD. This figure shows that more than all B2B sales in the USA will be e-commerce. One of the most important ways to achieve the 100 billion dollar trade volume target between Istanbul and the USA is to have its products in the USA and to be visible in online market places.
Barriers to Turkey’s entry into the US Food Service Industry
- Turkish products can only be found in ethnic markets for access to the market.
- Unpredictable misplacement by the manufacturer (attempts to enter the US food service industry through intermediaries, importers, distributors and major market chains)
- Turkish brands cannot compete in addition to private label products along with dictation of intermediaries such as distributors and wholesalers.
For this reason, the low visibility and awareness of the brand are the biggest obstacles in terms of increasing both the sector and the wholesale trade volume.
- Although Turkey's largest conglomerates are making extensive studies, fairs, marketing activities and investments for the US market, their total exports are below 1 percent.
What is Rgand Prime Fulfillment (RPF)?
Thanks to RPF, manufacturers have the power to deliver doors to consumers by spending as much as the goods they sell in the USA without the need for high costs such as warehouse, office, sales management, delivery and accessibility. So questions such as how do I get access to the manufacturer, look and be known, and how do I sell, find solutions on a single platform.
Geri