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“Strategic Communication and Reputation Management Summit” was held on 07 December 2022 by Ünsped Gümrük Müşavirliği ve Lojistik Hizmetleri A.Ş. was held in Istanbul with the opening speech of Company Partner Yusuf Bulut ÖZTÜRK. Representatives of NGOs, academics and valuable speakers from the private sector attended the Summit; In today's world, how companies can keep and update their reputation and image in the new normal, the importance of transparency in the institutionalization and brand value of companies, what the concept of transparency means; how to overcome crisis situations and how to manage them correctly, how companies can renew themselves without losing their corporate culture and values in the light of current developments; The meaning of the Green Deal for companies and the difficulties it may bring for our country and the steps that can be taken to cope with these difficulties, the importance of internal and external communication in purchasing and supply chain management, the difficulties encountered in crisis environments and the reactions given, the impact of digitalization, which is one of the most important concepts of today's world, on the activities and activities of companies. While how it is reflected in its internal dynamics, what can be predicted about the future, and expectations from digitalization, corporate sustainability was also discussed through the EFQM Excellence Model.
At the Summit, which consists of 5 different sessions that took place as a hybrid; Among the speakers, Transparency International Association Vice Chairman Fikret SEBİLCİOĞLU, Turkish Public Relations Association (TÜHİD) Board Member, Pozitif PR Agency President Serap ŞAHİN DURAK, Turkish Quality Association Board Chairman Yılmaz BAYRAKTAR, Turkish Corporate Governance Association Board Member Atty. Nihal MASHAKI, Sustainability Academy Chairman of the Board Murat Sungur BURSA, Sustainability and Social Responsibility Specialist Dilek AŞAN, Boğaziçi University Climate Change and Policy Application and Research Center Md. prof. M. Levent KURNAZ, PepsiCo Global Supply MSO Director/Turkey and Central Europe Regional Leader Murat AKSOY, Katsan Food Purchasing Manager Gülşah Süren KIZIL, Doğuş Teknoloji Robotics and Intelligent Process Automation President Sabri DEMİR, Aksigorta Software Development and ITSM President Uğur ÇETİNKAYA attended the sessions. and its moderators are ÜNSPED Customs Consultancy Board Member Hüseyin Cahit SOYSAL, ÜNSPED Customs Consultancy General Manager Rıza Mehmet KORKMAZ, Istanbul University Supply Chain Management Department Head Prof. Dr. Murat ERDAL and Istanbul Technical University Faculty Member Prof. Dr. Eşref ADALI took responsibility
