Training Time: 1 day
Training Content:
Reviews on Domestic and Foreign Markets
-The World Consumer
-Why Do Companies Turn to Foreign Markets?
-Macro and Micro Conditions that Support International Marketing
-International Opportunity Factors and Marketing Effects
-What Causes Companies to Fail in International Markets?
-What are the Characteristics of Experienced and Novice Firms in International Markets?
-The Degree of Participation of Companies in International Markets
-International Marketing Process
-International Marketing Research
- International Market Selection
- International Market Segmentation and Positioning
- Deciding on an International Marketing Mix
- Strategies for Entering International Markets
GENERAL EVALUATION-DISCUSSION