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The concept of sustainability has gained more meaning with the crises. Sustainable growth is important not only for countries and their economies, but also for companies. For this, companies are accelerating their institutionalization processes.
Companies that think they are only selling products and services are suffering from crises. But companies that believe that what they are selling is actually a system, not a product and service, manage to stay afloat. Companies that are engaged in feasibility, planned growth, are able to foresee opportunities and dangers acquire a sustainable structure. Companies that believe in selling systems are quickly finding solutions to the demands and needs of customers. Companies that offer solutions that make the customer feel special prevail.
Geri